Reuben Shaw | Oxblood Zebra

Oxblood Zebra is a creative tailoring brand. We make bespoke level-tailored garments while giving a nod to Streetwear and High Fashion design. We are not your banker’s custom clothier, we make garments for creative people, storytellers, and people who simply love to wear cool clothes.

The Brand was started by Reuben Shaw, born and raised in the small town of Chesapeake, VA. Reuben was heavily influenced growing up in the 80’s and 90’s, not to mention his love for hip hop music, soul music, Blaxploitation films, anime, Saturday morning cartoons, basketball, James Bond, and most importantly his super stylish family. 

Reuben has spent over 20 years in the men’s retail space with the last 15 years working in Bespoke and Made to measure tailoring. It was in this space that Reuben found his passion for tailoring and custom-made clothing. Under the mentorship of his dear friend Mr. V, Reuben not only learned about the intricacies of bespoke tailoring but also the importance of building a real connection with people. 

Custom clothing has opened many doors for Reuben not only in the tailoring business but also in the fashion industry. While being an expert and master of his craft in the tailoring space, Reuben has always had a love for all things style, not just suiting. Reuben is equally comfortable in a fresh pair of sneakers, an oversized shirt, and Japanese denim as he is in a handmade suit made from Loro Piana fabric. I don’t see clothing just as an outfit but as a character in a movie. So it’s not a question of what I’m going to wear today, but “WHO” am I going to be today?